My Resume

PAMELA HAAS GARNER

(713) 828-1754    pamhgarner@gmail.com

 

Marketing Strategy and Account Operations Manager

Dynamic, results-driven Digital Marketing Manager respected for 8+ years cultivating creative, highly-engaging digital campaigns that amplify brand awareness and drive profitability. Proven track record of managing comprehensive account operations including defining goals, allocating budgets, communicating with stakeholders, and ensuring strict alignment with objectives to consistently exceed expectations. Out-of-the-box thinker committed to delivering multi- channel advertising strategies to facilitate growth in post-COVID markets.

Selected Highlights:

  • Managed >$25M in in-stream reserve campaigns at Facebook, overseeing full-cycle prospecting to secure new accounts and drive revenues.
  • Drove new business >20% and improved client satisfaction rates an estimated 20% at the University of Texas by consistently achieving ROI and KPI objectives.
  • Championed a 480% in lead generation for FunBut through consumer-driven social media content.
  • Improved online visibility 40% for the Freelance Conference and secured a CTR 24% higher than

    the industry average through keyword optimization, trend analysis, and market research.

  

Work/Intern Experience:

FACEBOOK
Austin, TX
2021 – 2021
Advertising Operations Specialist (In-Stream Reserve)

Oversees the strategic development and execution of full-cycle campaigns from purchasing inventory to establishing scope, reporting metrics, and defining goals with accountholders. Ensures top-quality service to maintain record- breaking client satisfaction and retention rates.

Built and tracked advertising campaigns on behalf of major accounts, maintaining open communication on key performance indicators while ensuring alignment with brand image and values.

  • Compiled trends and insights for internal review to facilitate continuous improvement initiatives for Facebook- offered services and products.

        • Worked closely with on-site teams and decision-makers to generate and implement standard operating procedures and verify efficacy and consistency.

          Key Achievements:

          • Independently managed >$25M in campaigns, driving gross profits and bottom-line year over year.

          PAM HAAS GARNER LLC
          Austin, TX
          2008 – Present
          Project/Account Executive and Marketing Manager

          Interfaces with clients seeking improved online visibility to deliver customized digital marketing campaigns. Leverages in-depth knowledge of social media marketing, SEO, SEM, PPC, and email outreach to generate quality leads in target consumer demographics.

            • Supplied project management and thought leadership for brand-aligned, niche-specific digital marketing strategies including email campaigns, social media channel management, and website optimization.
            • Composed search engine-optimized articles on industry-specific topics, such as technology and real estate, for scheduled release on The American Genius.
            • Monitored advertisement campaigns in Google Ads/Analytics and adjusted strategies according to local trends.
            • Spearheaded social media and copywriting initiatives to create headlines that organically expanded traffic.

              Key Achievements:

            • Boosted FunBut’s leads 480% by delivering consumer-driven content (promotional videos, YouTube short films, etc.) for a social media campaign across Twitter, Facebook, YouTube, and Instagram.
            • Enhanced click rates and online visibility 40% for The Freelance Conference by writing copy for email marketing campaigns, editing videos of the conference, and producing regular social media posts.
            • Attained a CTR 24% above the industry average by producing enticing content based on cutting-edge trend analysis and market research.

    • Core Competencies

    Project Management | Social Media Strategy | Multi-Channel Campaign Development | Digital Communications | Cross-Functional Coordination | Key Performance Indicators | Account Management | Stakeholder Relations | Paid Advertising (PPC/PPL/SEM) | Organic Growth (SEO) | Budget Control | Market Research/Analysis | Forecasting/Trends

    Pam Garner | (832) 339-4589 | PamHGarner@gmail.com Page 2

    TEXAS STUDENT MEDIA – UNIVERSITY OF TEXAS, Austin, TX 2019 – 2021 Junior Media Account Executive/Production Specialist

    Championed campaign development by prospecting and securing partnerships, managing key projects, and generating high-quality leads. Directed budget allocation in the planning, purchasing, and management of all operations for four student-produced media platforms across print, digital, broadcast, and experiential formats.

    • Networked and prospected for business leads at bi-annual events with 20K+ attendees and supported new account acquisition through cold-calling, negotiations, and relationship management.
    • Cross-collaborated with clients, creative agencies, and vendors to generate and implement custom creative assets for multimedia advertising campaigns, ensuring alignment with emerging trends and opportunities.
    • Maximized national brand awareness and engagement for client profiles, increasing market shares in their

      respective niches by developing and deploying multi-channel media marketing strategies.

    • Monitored timelines and budgets for deliverables and tracked media activity performance across all accounts,

      utilizing material deadline documents and flowcharts to ensure client and agency expectations were exceeded.

      Key Achievements:

      • Increased new business and revenue 20% as the key point of contact for B2B, internal, and external sales.
      • Boosted client satisfaction 20% by assessing requirements, formulating tactical multimedia plans, consistently

      achieving ROI objectives and KPIs cost-effectively, and maintaining open communication with key stakeholders. FEMA JOINT FIELD OFFICE – REGION 6, Austin, TX 2017 – 2018

      Project Manager (Media Team)

      Spearheaded all company-sponsored event coordination and social media outreach. Cultivated targeted advertising strategies that delivered record-breaking returns on investment and transformed minimal ad spend into increased web traffic and engagement rates.

    • Devised content and editorial calendars for five FEMA departments with 15K+ followers, including media advisories, social media posts, guides, and fact sheets.
    • Coordinated and executed comprehensive video processes from filming to post-production for social media shorts, Facebook Lives, internal communications, and media releases.
    • Provided on-site and post-production creative direction, utilizing working knowledge of photography and video production (lighting, composition, etc.) to generate dynamic and engaging material.

      ALIMAKHEK, INC., Austin, TX 2013 – 2016 National Marketing/Salesforce Director

      Expanded clients’ visibility to their online audience to increase engagement rates, improve brand awareness, secure market shares, and facilitate sales.

    • Planned, organized, and coordinated all company events ranging from tradeshows to annual company meetings.
    • Boosted lead generation 98% by writing and optimizing copy for customer-facing presentations, whitepapers,

      datasheets, solution papers, and product pages.

    • Reduced unsubscribe rates 68% by spearheading product marketing campaigns and applying Salesforce email

      functionality jointly with the Internal Sales department.

    Direct Innovations, June 2012 to Present

    • Graphic Designer
    • Job duties include creative graphic design on clients’ direct mail, changing and re-creating company systems and software to improve design efficiency, direct contact with clients to brainstorm and design a custom piece to fit their specific needs, and other duties and required

     

    Freelance Designer, April 2008 to Present

    • Graphic Designer and Social Media Manager
    • Job duties include designing a wide array of numerous logos and websites for a wide array of companies, designing and creating flyers and magazines according to clients’ requested specifications, designing social media pages based on branding created for clients, and other design projects as they arise

     

    Freelance Designer, May 2012 to August 2012

    • Graphic Designer and Media Manager
    • Clientele:  Tanglewood Gifts and Stationary, Girls Rock Camp Houston, COEUS Magazine, and Houston Mobile Oil Change
    • Job duties included redesigning graphic and written content for a bi-weekly newsletter using HTML and Flash format, designing and implementing the first social media and marketing campaign and graphics for Facebook, Twitter, and Pintereast to increase social media metrics by 500%, and other performed other duties as they arose

     

    Mobinett Interactive, Inc., March 2012 to May 2012

    • UX Intern
    • Intern duties included remote UX analysis and design for developing a social coupon website that was attractive to consumers, creating concepts to make this website more creative and stand apart from competitors, developed strategies to increase growth and productivity of the website to increase market pull and target the correct audience

     

    IHS, March 2012 to June 2012

    • Marketing Consultant
    • Job duties included designing eye-catching, creative, and informative PowerPoint and animated presentations; clerical duties and general office manager duties, coordinating global travel for staff, managing and supporting local and international and technical staff, and other duties as required

     

    Plant Performances Services (P2S), January 2012 to April 2012

    • Marketing Designer
    • Job duties included designing innovative and attractive ads for websites and print publications, redesigning previously used material to redirect it to better target the company’s clientele, design and project management for the trade show booth to attract buyers, market research and analysis, and other duties as needed

     

    The Wood Group-Unity Group, Oil and Gas, January 2011 to January 2012

    • Project Manager/Logistic Coordination
    • Job duties included editing visual presentations to improve their visual appeal both inside the company and for audiences outside, developed creative and dynamic presentations for brochures and intercompany mail-outs for the IT department, proofread and rewrote the copy of technical materials, scheduled and ensured travel and documentations for multinational members, and other duties when required

     

    Excalibur Almaz, Aerospace), December 2009 to 2010

    • Project Manager/Logistics Coordinator
    • Job duties included creating attractive and effective marketing and investment products including logos, developed informational documents for company distribution, member of the business team to create a social media presence that increased 250%, and other necessary duties

     

    Eklectic Jewelry Studio, August 2009 to December 2009

    • Project Manager/Executive Assistant
    • Job duties included creating graphics designs to enhance quality of marketing, managed photography and copy on website, streamlined ordering system to create cost reducing features, and other duties as required

     

    Cactus Yearbook, April 2007 to May 2009

    • Photographer/Page Layout Designer
    • Job duties included developing creative and well-designed yearbooks utilizing PageMaker, conceptualizing designs for specific pages and layouts, digital photography editing, photographer, and other duties as needed

     

     

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